POP MART's Americas Growth Plummets as Strategy Shifts to Localization

POP MART's Americas revenue grew 748.4% in 2025 but fell 16.5% in the first half of 2026, signaling the end of online traffic dividends. The company plans a California headquarters to shift from distribution to localization. AI-generated

Why it matters：Analyzes POP MART's strategy shift from traffic dividends to localization after a sharp drop in Americas growth.

Source：Bing News: 泡泡玛特 · Read the original ↗

Story：泡泡玛特美洲收入增速骤降，出海策略转向本地化深耕