POP MART's Americas revenue growth slows, pivoting to localization

Highlights

1. POP MART's Americas Growth Plummets as Strategy Shifts to Localization
2. LEGO Announces First Dragon Ball Set: Shenron and Goku Display Piece for November
3. MINISO and Li Yuchun Co-create IP CHOUCHOU: Defying Perfectionism with 'Imperfection'

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Releases

• LEGO Announces First Dragon Ball Set: Shenron and Goku Display Piece for November

  LEGO officially launches its first Dragon Ball set, 11390, featuring 1,764 pieces and a $179.99 price tag. The 18+ set centers on Shenron and Goku, including a Kid Goku minifigure on Kintoun, releasing on November 4, 2026. · Bing News: LEGO new set

• LEGO Announces First Dragon Ball Set at $180

  LEGO launches its first official Dragon Ball set, featuring Shenron and Kid Goku in a 1,764-piece build priced at $180. · Bing News: LEGO new set

Industry

• China Post Securities Report: TCG Combines Collection and Circulation Value, Focus on Niche Opportunities

  A China Post Securities report highlights the dual value of TCGs. The Chinese card market reached 32.1 billion yuan in 2024, projected to grow to 45.5 billion yuan by 2029. The IPTCG market is expected to rise from 2.9 billion USD in 2025 to 10.3 billion USD in 2035. Kayou holds a 71.1% market share in China's TCG sector based on 2024 GMV. · Bing News: 卡牌 卡游 集卡社

• POP MART Opens First European Flagship in Paris on Boulevard Haussmann

  POP MART opened its first European flagship in Paris on Boulevard Haussmann, near Galeries Lafayette, featuring a three-story space showcasing IPs like MOLLY, HIRONO, and THEMONSTERS. As of the mid-2026 period, the company operates 221 overseas stores, with overseas revenue share increasing. · Bing News: 泡泡玛特 业绩

Events

• Tenacious Toys 2026 NYCC Booth 1771 Lineup and Exclusives

  Tenacious Toys will host the Tenacious Collective at booth 1771 for NYCC 2026, featuring brands like UVD Toys and Furry Feline Creatives. The booth will release three exclusives: Atomik OG Roller Blue, MAD Toy Design Citizens Blue GID, and Jae Martin's Lovestronaut Tenacious HRT Edition, alongside various blind boxes, resin figures, and vinyl toys. · Spanky Stokes

Opinion

• POP MART's Americas Growth Plummets as Strategy Shifts to Localization

  POP MART's Americas revenue grew 748.4% in 2025 but fell 16.5% in the first half of 2026, signaling the end of online traffic dividends. The company plans a California headquarters to shift from distribution to localization. · Bing News: 泡泡玛特

• POP MART partners with Sony to bring LABUBU to the big screen

  POP MART is partnering with Sony to bring LABUBU from blind boxes to the big screen. The company is building a cross-format IP ecosystem by opening POP Bakery, expanding collaborations, and adding digital experiences, while using data and artist collaboration to drive growth. · Bing News: Pop Mart

• MINISO and Li Yuchun Co-create IP CHOUCHOU: Defying Perfectionism with 'Imperfection'

  The co-created toy IP CHOUCHOU, featuring an 'imperfect' image, has garnered market attention. With Li Yuchun deeply involved in the design, it is seen as a new sample for Chinese original IPs going global. · Bing News: 迪士尼 潮玩 联名