POP MART partners with Sony to bring LABUBU to the big screen

POP MART is partnering with Sony to bring LABUBU from blind boxes to the big screen. The company is building a cross-format IP ecosystem by opening POP Bakery, expanding collaborations, and adding digital experiences, while using data and artist collaboration to drive growth. AI-generated

Why it matters：Analyzes POP MART's strategy of expanding from blind boxes to film, dining, and other formats, exploring IP storytelling and data-driven operations.

Source：Bing News: Pop Mart · Read the original ↗

Story：Pop Mart partners with Sony for LABUBU film adaptation