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TOP TOY US Flagship Store Officially Opens in Times Square

Image: 新浪网

TOP TOY opened its first US store in Times Square on June 26, 2026, becoming the first Chinese designer toy brand to operate locally. The 158-square-meter store features themed zones for Nommi, Disney, and Sanrio, adopting a 'global IP + local adaptation' strategy. AI-generated

Why it matters:TOP TOY opens its first US store in Times Square, marking the entry of Chinese designer toys into North America.

Global expansionRetailTOP TOY

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