Miniso FRIENDS Store Outperforms POP MART in Harbin

Miniso founder Ye Guofu stated that the store's daily sales have exceeded POP MART's, which is just 10 meters away. Miniso is transforming into a toy retailer through large-format stores and affordable IP products, directly competing with POP MART. AI-generated

Why it matters：Comparing sales performance between Miniso and POP MART stores in Harbin reveals the changing competitive landscape in the toy retail channel.

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