LEGO launches 2026 'Play On' project and appoints Jackson Yee as brand ambassador

LEGO Group launched the 2026 'Play On' brand project and appointed Jackson Yee as brand ambassador to attract adult consumers. The Q1 2026 report shows a 21% revenue increase, and LEGO plans to expand its adult-focused product lineup. AI-generated

Why it matters：Analyzes LEGO's strategy to target adult consumers through a new brand project and代言人, supported by financial data and industry trends.

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