The 'Goods' Economy: Opportunities and Challenges

'Goods' refers to merchandise themed around anime and games, with a market size of 168.9 billion yuan in 2024. The rise of domestic IPs drives market development, but challenges like unstable supply chains and short-sighted IP operations persist. AI-generated

Why it matters：Analyzes the current state and challenges of the domestic IP merchandise market, offering an industry perspective.

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