MegaHouse Unveils Playable Bottle‑Cap Block ‘Isson Block’ at Tokyo Toy Show

MegaHouse, a subsidiary of Bandai Namco Group, unveiled the ‘Isson Block’ – a water bottle whose cap functions as a 3 cm building‑block – at the Tokyo Toy Show 2026 held from August 27‑30. The product, priced at ¥100 (tax included) and containing 290 ml of natural water, will be sold exclusively on the public days, August 29‑30, at the MegaHouse booth. By turning disposable caps into reusable play pieces and using recycled PET bottles, the launch underscores MegaHouse’s commitment to sustainable toy design. AI-generated

Why it matters：It highlights MegaHouse’s sustainable approach of turning discarded bottle caps into playable blocks, offering insight for the eco‑friendly toy market.

Source：MegaHouse（PR TIMES） · Read the original ↗