Takara Tomy Showcases BEYBLADE X, Licca‑chan and Gacha at Anime Expo 2026

Takara Tomy participated in Anime Expo 2026 in Los Angeles from July 2‑5, showcasing its BEYBLADE X battle tops, Licca‑chan dolls and Gacha capsule toys. Over several thousand visitors attended the booth, with more than 7,000 fans taking part in BEYBLADE X tournaments and the limited‑edition Hatsune Miku × Licca‑chan doll selling out each day. The company used live battles, interactive attractions and a Gacha Galaxy to let North American fans experience Japan’s “asobi” culture and expand its global presence. AI-generated

Why it matters：Provides insight into how a Japanese toy maker engages North American fans at a major anime convention.

Source：多美 Takara Tomy（PR TIMES） · Read the original ↗