LEC 2026 Highlights: 52TOYS Opens Multi‑Channel IP Licensing Partnerships

At the 9th Global Licensing Expo Shanghai (LEC) on July 15‑17, 2026, 52TOYS showcased its diverse IP matrix and opened product, theme, digital and space licensing. Highlighted IPs such as POUKAPOUKA, NOOK and NINNIC have already secured collaborations with brands like Orion, Changan Qiyuan, COSTA and Naixue's Tea, underscoring strong commercial potential. AI-generated

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