Can TOP TOY, 52TOYS, or X11 become the next leader after POP MART's IPO?

After its IPO, POP MART applied for defensive trademarks like 'PaoPao MaTe' to cope with the crowded toy market. The article compares the store expansion plans, IP strategies, and challenges faced by TOP TOY, 52TOYS, and X11. AI-generated

Why it matters：Analyzes competitive pressure on POP MART and compares strategies and weaknesses of TOP TOY, 52TOYS, and X11.

Source：36氪 · Read the original ↗