Blokees: High Growth Behind IP Dependence and Channel Expansion Concerns

Blokees achieved 10 billion yuan in revenue in just two and a half years, but relies heavily on Ultraman. New IPs like Pokémon underperformed. The company expanded via low-price products and all channels, causing declining gross margins and lower channel efficiency, facing transition pains. AI-generated

Why it matters：Analyzes the high growth behind Blokees' IP dependence, product mismatch, and channel expansion.

Source：Bing News: 布鲁可 · Read the original ↗