Kayou Revenue Exceeds 100 Billion: How to Transform from Single Card Products to Diversified Merchandising

Kayou's 2024 revenue exceeded 100 billion yuan, with trading card sales of 8.2 billion yuan and a 71.1% market share. The company is diversifying into stationery and dolls to reduce reliance on single card products and build a comprehensive merchandising brand. AI-generated

Why it matters：Analyzes Kayou's revenue structure and IP strategy, revealing its shift from single card products to diversified merchandising.

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