POP MART reports 13.88 billion yuan revenue in H1 2025, LABUBU series earns 4.81 billion

POP MART's H1 2025 revenue reached 13.88 billion yuan, up 204.4%. THE MONSTERS series earned 4.81 billion yuan, driven by LABUBU. Plush category revenue was 6.14 billion yuan, accounting for 44.2%, overtaking figures for the first time. AI-generated

Why it matters：THE MONSTERS revenue surged with LABUBU, and plush category overtook figures, showing successful IP strategy.

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