'Goods Economy' Gains Popularity! Anime Merchandise Becomes a Traffic Driver for Offline Shopping Malls

'Goods' refers to anime and game merchandise. China's market size reached 168.9 billion yuan in 2024, up over 40%. Domestic IPs like Genshin Impact and Arknights drive consumption, with female buyers rising to 78%. Badges are the most popular item. Malls in Qingdao and Shanghai boost footfall by introducing 'Goods' stores, with Shanghai's Bailing ZX creating a 3-8x increase in daily traffic. AI-generated

Why it matters：Analyzes the scale, consumption trends, and commercial transformation of the 'Goods' economy, providing industry data and market dynamics.

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