Shanghai Anime Malls Sell 10 Million in 4 Days, Revealing How 'Merch Economy' Saves Physical Retail

The 'Dimensional Gala 2.0' at Jing'an Joy City sold over 10 million in 4 days, while POP MART's ZX created a sales record of over 500 million in 18 months. The article analyzes how Shanghai transforms anime merch consumption into a 'circle economy' model for physical retail through verticalization, differentiated positioning, and mixed formats. AI-generated

Why it matters：Analyzes how Shanghai anime malls use 'circle economy' to reshape the 'people-goods-place' model for physical retail.

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