POP MART’s LABUBU Wins Yahoo! Search Award 2024 Next Break Product Category

POP MART Japan announced that its flagship IP LABUBU was selected as the Next Break Product in the Yahoo! Search Award 2024. LABUBU, a character from the THE MONSTERS series, has gained global buzz through influencer posts on social media. The award is based on search data from January 1 to October 1 2024, showing a significant rise in its search volume compared with the previous year. AI-generated

Why it matters：The Yahoo! Search Award highlights LABUBU’s surge in popularity, suggesting growing collector interest among global toy fans.

Source：泡泡玛特日本 POP MART JAPAN（PR TIMES） · Read the original ↗