Tmall blind box sales grew 29.5% in H1 2024, POP MART toy revenue exceeded 6 billion yuan

Blind box sales on Tmall grew the fastest at 29.5% in the first half of 2024. POP MART's toy business revenue exceeded 6 billion yuan, far surpassing other toy companies. Qianzhan Industry Research Institute forecasts that China's designer toy market will exceed 180 billion yuan by 2029. AI-generated

Why it matters：Citing data from Tmall and Qianzhan Industry Research Institute to analyze the growth of blind boxes and designer toys in the market and future size forecasts.

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