Pokémon: new series, collabs, drops and resale.
Summaries are AI-generated
Japan’s online marketplace Mercari saw its shares swing sharply after announcing a temporary listing ban on Pokémon’s 30th‑anniversary cards. The stock fell 6.4% on Wednesday, recovered 1.4% on Thursday, and jumped more than 4% on Friday, outpacing the Nikkei 225.
Kayou gave away 20,000 sets of horse-themed cards for 1 cent at the 2026 Spring Festival Gala, while a Pokémon card sold for 114 million RMB. The article compares these events, noting the card category is expanding its consumer base, and analyzes the strategies of Kayou, Suplay, and Hitcard regarding national trend IPs and financing.
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
The UK Pokémon Center notified customers that orders for the Pokémon TCG: 30th Anniversary will be delayed to mid-to-late November. The series launched globally on September 16 and includes foil cards, 30 Pikachu illustrations, and an RGB Mew card.
A card show in the Chicago suburbs drew many collectors, with organizers calling the current market 'boiling hot' due to sports seasons and investment appeal.
LEGO released multiple new sets in May 2026, including the Jurassic Park Jeep Wrangler, the Star Wars N-1 Starfighter, and the Pokémon Legends: Arceus series. Some sets like the N-1 Starfighter are now available to Insider members, alongside FIFA player series releases and GWP promotions.
Pokémon (Shanghai) Toys Co., Ltd. announced that five official card gyms in Xi'an, Chengdu, Wuhan, Fuzhou, and Ningbo will open in spring 2026. Each gym will offer corresponding gifts or bonus cards, and specific opening times will be announced on the official Pokémon website.
Takara Tomy Arts will broadcast a new Pokémon Frienda TVCM for the “Debut Support Campaign” nationwide on April 10 2026, starring talent Sugi‑chan as a wild doctor. Starting April 11, players can select one of three starters—Nyaoha, Cyndaquil or Piplup—and name it as a “Frienda Pick,” mirroring the series’ first‑catch event.
The Pokémon Frienda arcade machine, launched on July 11 2024, has logged over 200 million plays in about 591 days, the fastest milestone for the Pokémon kids‑amusement line. The twin‑cabinet game features tag‑play and a touch‑panel, and a new “Frienda Pick” giveaway campaign began on April 11 2026.
The Tokyo Metropolitan Government Building's first wing launches a year-round projection mapping show featuring the Pokémon Trading Card Game.
Takara Tomy Arts and Marvelous’ Pokémon Frienda arcade machine, launched on July 11 2024, has logged over 100 million plays in about 273 days (as of April 9 2025). Featuring twin cabinets, tag‑play and a touch‑screen interface, the machine costs up to ¥600 per play and sets the fastest cumulative‑play record for Pokémon kids’ arcade machines.
Pokémon cards are used to attack or take damage, each with a name, HP, and moves. Trainer cards are divided into Tools, Supporters, and Stadiums, while Energy cards are used for attacks or retreats.
