Building sets and minifigures.
Summaries are AI-generated
LEGO Group debuts two Chinese New Year sets at the 8th CIIE: LEGO® Galloping Horses and LEGO® Firecrackers. The Horse Year-themed set features moving horses and a zodiac figure, while the Firecrackers set recreates festive scenes with switchable displays.
LEGO Group showcased a Shanghai LEGOLAND concept model and five new products at the 8th CIIE, including the 'Galloping Horse' and 'Firecrackers'. These items will be available in China from December 23.
LEGO Group unveiled five new products at the 8th CIIE, including the LEGO® Horse Galloping to Success, Firecrackers, God of Wealth, Phantom Ninja 15th Anniversary, and Tulip Bouquet. These items will be available in China starting December 23.
52TOYS today officially released the first official novel 'BeastBox: Song of Metal', with a珍藏版 including the limited product 'Song of Metal' and collector cards. Written by sci-fi author Ruo Nuo, the novel tells the story of three girls fighting alongside the mechanical life form 'BeastBox' in a post-apocalyptic world.
52TOYS participated in CTE from Oct 15-17, showcasing original and collaborative products like Mecha Box, Lightning Dance, CiCiLu, and Pouka Pouka, and announced a novel.
Miniso is strengthening its IP operations with tailored e-commerce strategies and offline pop-ups like the Harry Potter theme. The company plans to spin off its toy brand TOP TOY for a Hong Kong listing and has shifted its focus to IP-based products.
TOP TOY submitted a prospectus to the Hong Kong Stock Exchange on September 26, 2025, to go public. In the first half of 2025, the company reported revenue of 1.36 billion RMB, gross profit of 441 million RMB, and profit of 180 million RMB. As of June 30, 2025, it operated 293 stores with over 10 million members. In July 2025, it completed an A-round financing of approximately 427 million RMB, valuing the company at 9 billion RMB.
MegaHouse announced it will exhibit at the Tokyo Toy Show 2025 from August 28‑31 at Tokyo Big Sight, presenting its latest toys and figures. The booth will feature award‑winning items such as ‘Butaminton’, ‘American Battle Dome’, and ‘Rubik’s Cube Pixel’, and public‑day events including a Butaminton tournament, an American Battle Dome competition and a Rubik’s Cube challenge, with prizes for winners.
52TOYS unveiled multiple new products at Tokyo Wonder Festival 2025 Summer, including six Alien items, Kikaider with one-click transformation, and new Beast Box forms like the swing-triggered and original roar series.
52TOYS announced at a Beijing event that its original transforming mecha IP BEASTBOX has entered the "toy+IP" 2.0 era and signed sci-fi writer Wang Nuonuo as the official novel author.
Blokees achieved 10 billion yuan in revenue in just two and a half years, but relies heavily on Ultraman. New IPs like Pokémon underperformed. The company expanded via low-price products and all channels, causing declining gross margins and lower channel efficiency, facing transition pains.
The first wave of Blokees Minions Cool Series 'Transformation Celebration' launched on June 1 at KKV in Shanghai, featuring six characters with interchangeable outfits and 11 points of articulation.
52TOYS opened a flagship store at Taipei's Zhongxiao SOGO on April 18, featuring IP elements and interactive displays, along with exclusive activities.
Blokees' stock is up over 108% this year, with a gross margin of 52.9% in the first half of 2024. Relying on over 50 IP licenses, full-channel layout, and tech innovation, the company is transforming from a toy manufacturer to an IP ecosystem operator, though it faces IP dependency and overseas challenges.
Kotobukiya has announced that its Arcanadea model kit series, which has shipped over 300,000 units, will be adapted into an anime slated to air on TV Asahi’s network. The series, launched in December 2021 with sci‑fi/fantasy themes and designs by necömi, has attracted worldwide praise for its detailed aesthetics, and the adaptation is accompanied by a commemorative illustration and a comment from voice actress Kaede Hondo, boosting fan excitement.
Blokees Group has filed a prospectus with the Hong Kong Stock Exchange for a main board listing. The company reported 877 million yuan in revenue in 2023 and accumulated losses exceeding 1.1 billion yuan from 2021 to 2023. The prospectus highlights the company's heavy reliance on licensed IPs like Ultraman and Transformers, with some licensing periods expiring soon.
Blokees and the Palace Museum launch the first high-end collectible set of the Hall of Supreme Harmony at 1:100 scale. Featuring 7600+ pieces and 0.005mm precision molds, it is limited to 10,000 units with custom plaques for the first 50 buyers.
Domestic brands like Blokees, Senbo, and Pinqi have received multiple rounds of funding, with Senbo securing over 100 million yuan in January. The article compares sales on JD and Taobao, noting LEGO dominates the high-end market while domestic brands still lag in price and brand recognition.
Blokees displayed new building block cars and over 240 figures at the Nuremberg Toy Fair from Jan 27 to 31, featuring Transformers, Saint Seiya, and Rockman IPs, and announced the 2026 BFC contest season.
Chinese brand Blokees debuted at Sao Paulo Toy Show with nearly 60 products. Saint Seiya Gold Zodiac full case launched globally in Brazil with 9 characters. Blokees accelerated global expansion in 2024, entering Southeast Asia, Europe, North America, and Latin America.
MegaHouse announced its 2025 Christmas toy recommendations at the Japan Toy Association press event on December 2, with “Buta‑Minton” priced at ¥4,378 ranking 3rd in the upper‑elementary category (6th overall). The lineup also introduced five new products—including “American Battle Dome ver. White” (¥9,878, Oct 2025), “Rubik’s Cube Pixel” (¥3,300, Jun 2025), “Rubik’s Cube Time” (¥4,400, Sep 2025), “Sumikko‑guri Candy Catch Party!” (¥8,778, Oct 2025) and “Hair‑Makeup Artist Cosme Beauty” (¥6,160, Jul 2025).
52TOYS launched the珍藏版 of the first official novel BEAST BOX: Metal Song at WF2025 Shanghai and debuted new products like 'Deathmatch' and 'Safe Zone'. Multiple异形 action figures and collaborations with Predator sold out quickly.
Blokees launched a new Brick Car category and three figure series at WF2025, showcasing 40+ new products and nearly 30 BFC works to fulfill its global strategy.
MegaHouse will launch the Freshness Guaranteed!! Disassembly Puzzle Set featuring a Bluefin Tuna and a King Salmon in mid‑September 2025, priced at ¥4,378 (tax included). The set includes 33 parts for each fish, eight sushi pieces, a display ice case, stickers and a plate sheet, allowing users to assemble the fish, create mini sushi and showcase the models in a market‑fresh presentation. New clear parts and glossy paint give the fish a vivid, fresh look.
From Jan 28 to Feb 1, Blokees showcased multi-IP building blocks and BFC creator works at the Nuremberg Toy Fair, highlighting its global strategy.
Blokees appeared at the 22nd China International Toy Expo on October 16, showcasing new and classic products from Marvel, Kamen Rider, Ultraman, and other series, and won the 'China Toy Industry Quality Manufacturing Award'.
