EventsShenzhen Toy Fair & Art Toy Fair to Run April 9–11
The 38th Shenzhen Toy Fair & Art Toy Fair will run April 9–11 at Shenzhen World Exhibition & Convention Center, featuring record art toy presence and an AI smart toy zone.
AnalysisVinyl plush
Vinyl plush
Vinyl-face plush pendants and big dolls.
Summaries are AI-generated
EventsShenzhen Toy & Art Toy Fair Opens April 9 with Record Designer Toy Share
The 38th Shenzhen Toy & Art Toy Fair runs April 9–11 at Shenzhen World Exhibition & Convention Center. The show features an AI smart toy zone, an expanded designer toy hall, and a 147% year-on-year increase in plush exhibitor area, with overseas buyer registrations up 137.5% from 52 countries.
Vinyl plush
ReleasesPOP MART LABUBU x Sanrio 'Dream Adventure' Blind Box Sells Out Online, Secret Figure Resale Premium Exceeds 5x
POP MART launched the LABUBU x Sanrio 'Dream Adventure' blind box on March 12, selling out online immediately. The secret figure traded at 919 yuan, with common figures seeing over 20% resale premiums and some full cases priced above 1,000 yuan.
Blind boxLABUBUSanrio
ReleasesPOP MART LABUBU x Sanrio Blind Box Sells Out in 1 Minute
POP MART announced the THE MONSTERS x Sanrio family vinyl-face plush pendant blind box, launching online at 22:00 and selling over 30,000 units in one minute. The series includes 6 regular and 1 chase figure, priced at 159 yuan per box or 954 yuan for a full set. The LABUBU x HELLO KITTY vinyl plush figure, priced at 599 yuan, also sold over 9,000 units.
Blind boxLABUBUSanrio
MarketDid POP MART's Anti-Scalper Measures Fail as Stock Price Dropped by 1/3?
POP MART's stock price has fallen by over 1/3 from its yearly high, with short sellers citing slowing growth and high IP concentration. The company boosted production and implemented purchase limits to curb scalpers, aiming to return to product value, yet prices for hot items like Labubu have collapsed on the secondary market, raising concerns about IP value and quality control.
ResalePOP MARTLABUBU
IndustryTOP TOY Files for Hong Kong IPO, Secures 400 Million RMB Funding to Acquire Multiple Toy Companies
TOP TOY submitted a prospectus to the Hong Kong Stock Exchange on September 26, 2025, to go public. In the first half of 2025, the company reported revenue of 1.36 billion RMB, gross profit of 441 million RMB, and profit of 180 million RMB. As of June 30, 2025, it operated 293 stores with over 10 million members. In July 2025, it completed an A-round financing of approximately 427 million RMB, valuing the company at 9 billion RMB.
RetailBlind boxFigures/GK
IndustryPOP MART reports 13.88 billion yuan revenue in H1 2025, LABUBU series earns 4.81 billion
POP MART's H1 2025 revenue reached 13.88 billion yuan, up 204.4%. THE MONSTERS series earned 4.81 billion yuan, driven by LABUBU. Plush category revenue was 6.14 billion yuan, accounting for 44.2%, overtaking figures for the first time.
Blind boxVinyl plushFigures/GK
ReleasesTakara Tomy Arts releases Miffy‑themed plush mascot “ブルーナ ちょっこりサンキューマスコット” on Feb 15, 2025 for ¥1,870
Takara Tomy Arts and the Dutch picture‑book brand Miffy’s Flower Shop are releasing a new plush mascot, “ブルーナ ちょっこりサンキューマスコット”, on February 15, 2025 for ¥1,870 (tax included). The line includes four pastel‑colored versions and will be sold at toy and hobby retailers nationwide and online, with a pre‑sale at the Flower Miffy pop‑up in Shibuya MODI from January 31 to February 16, 2025.
Art toysVinyl plush
ReleasesTakara Tomy Arts releases Disney & Pixar ‘Nui Pan’ bread-shaped plush series, launching Feb 15 2025
Takara Tomy Arts will launch the ‘Character Bakery Nui Pan’ line on February 15 2025, featuring 22 bread-shaped plush figures of Disney and Pixar characters across two sub-lines (plush S and chain-strap mascots) priced between ¥2,200 and ¥2,640. The release is accompanied by original-art accessories such as enamel badges, sticker sets and three-piece acrylic keychains, available through toy and hobby retailers and online stores across Japan.
Vinyl plushDisneyBlind box
ReleasesTakara Tomy Arts Begins Pre‑order for Disney’s “Zootopia 2” Premium Plush Nick Wilde Movie Edition at ¥19,800
Takara Tomy Arts opened pre‑orders on December 4 2025 at 12:00 PM JST for the Disney “Zootopia 2” Premium Plush Nick Wilde Movie Edition, priced at ¥19,800 and available until January 16 2026 23:59 JST on its e‑gumi site. The plush features poseable joints, a detailed tuxedo replica, measures approximately 16 × 36 × 15 cm, and is targeted at collectors aged 15 and up.
Vinyl plushDisneyLimited
ReleasesTakara Tomy Arts releases “ブルーナ すやすやフレンド 大きなリラックスサイズぬいぐるみ ナインチェ” 7,700 JPY – pre‑order starts Nov 12 2025
Takara Tomy Arts will sell the “ブルーナ すやすやフレンド 大きなリラックスサイズぬいぐるみ ナインチェ” plush for ¥7,700 (tax‑incl.) on its e‑Gumi site by pre‑order only, with reservations open from 12:00 JST on 12 Nov 2025 until 23:59 JST on 9 Dec 2025. The 57 cm tall figure is about eight times the volume of the series’ M size and is slated for delivery starting mid‑May 2026.
Vinyl plushLimited
EventsPOP MART Debuts SKULLPANDA and CRYBABY at CIIE
At the 8th CIIE, POP MART (Booth 5.1C6-02) celebrates its 15th anniversary with SKULLPANDA and CRYBABY, showcasing overseas limited editions and diverse product categories.
Blind boxVinyl plushFigures/GK
