Everything about POP MART: releases, IPs and collaborations, business and retail.
Summaries are AI-generated
LABUBU, the first Chinese art toy IP invited to the World Cup opening ceremony, appeared in Mexico City. POP MART and FIFA launched a collaboration series, transforming LABUBU into a blue football hero.
POP MART Japan says the THE MONSTERS 10th Anniversary exhibition will run from June 11 to July 5, 2026 at the Azabudai Hills Gallery, with electronic tickets on sale from May 25 on the official website at ¥2,500 each, including bonuses. During the run visitors can see original artwork, enjoy a themed café menu, shop at a POP UP store and join a lottery for a limited‑edition soccer towel, plus an immersive projection theater showing ‘The Story of Puca’.
POP MART (09992.HK) shares fell 2.49% today. Citi and CLSA cut profit forecasts and target prices due to slowing overseas growth and margin pressure. Citi lowered the target price to HK$263, while CLSA cut it to HK$206.
POP MART Japan will host the ‘MONSTERS BY MONSTERS: NOW AND THEN’ 10‑year anniversary exhibition in Tokyo’s Azabu‑dai Hills Gallery from June 11 to July 5, with tickets on sale from May 25 on the official website. The show features an immersive projection theater, painting and sculpture zones, and eight themed areas—including limited‑edition merchandise and a raffle—offering a comprehensive look at Kasing Lung’s LABUBU universe.
POP MART Japan announced that it will open a temporary POP MART LUCUA 1100 POP UP store at the LUCUA 1100 complex directly connected to Osaka Station on April 29, 2026, operating through September. The shop will feature MOLLY’s 20‑year anniversary items, the Twinkle Twinkle (Star People) series, and from June, FIFA 2026 collaborations with THE MONSTERS, giving fans a chance to experience and purchase the brand’s latest releases.
On April 14, POP MART's stock rose over 8%, returning above HK$160 per share. Investor Deng Yaping voiced support and confirmed buying after the earnings report. Goldman Sachs' report highlights that the THE MONSTERS family, home to LABUBU, exceeded 10 billion yuan in revenue, and collab plush toys with Sanrio and FIFA sold out online.
POP MART launched the LABUBU x Sanrio 'Dream Adventure' blind box on March 12, selling out online immediately. The secret figure traded at 919 yuan, with common figures seeing over 20% resale premiums and some full cases priced above 1,000 yuan.
POP MART announced the THE MONSTERS x Sanrio family vinyl-face plush pendant blind box, launching online at 22:00 and selling over 30,000 units in one minute. The series includes 6 regular and 1 chase figure, priced at 159 yuan per box or 954 yuan for a full set. The LABUBU x HELLO KITTY vinyl plush figure, priced at 599 yuan, also sold over 9,000 units.
POP MART Japan held a Twinkle Twinkle giant balloon exhibition from March 9 to March 22, 2026 on the rooftop terrace of Tokyu Plaza Harajuku’s Harakado, featuring two balloons about 5 m tall. The installation, based on the ‘Light Up’ and ‘I Hear You’ figures from the Twinkle Twinkle Crush on You series, included a lighting show, a heart‑shaped photo spot and a ROBO SHOP vending machine, and visitors who tagged photos on social media received limited‑edition mini stickers.
The 2026 toy industry sees a funding boom driven by LABUBU's global success, Blokees' IPO, and the rise of movie cards. Capital now values supply chain barriers and profitability, yet IP dependency, aesthetic fatigue, and international risks remain.
The 2026 toy industry sees a new wave of funding, driven by POP MART's global success with LABUBU, Blokees' IPO, and the rise of film trading cards. Capital now prioritizes supply chain barriers and profitability, though IP dependence, aesthetic fatigue, and international risks remain concerns.
The toy and card industry saw a concentrated wave of financing in 2026, with major players like POP MART, Blokees, and companies like Kayou and Flash Soul securing large rounds. Capital now prioritizes supply chain barriers and profitability, though IP dependency, aesthetic fatigue, and international risks remain concerns.
POP MART Japan announced that its new POP MART Fukuoka PARCO store will officially open on Saturday, January 31, 2026, on the 7th floor of the main PARCO building in Tenjin, Fukuoka, with hours from 10:00 to 20:30. The grand opening will feature a full‑day entry raffle on Jan 31 and Feb 1, followed by timed raffles through Feb 8, as well as limited‑edition bag charms for shoppers and tiered purchase‑based gifts such as SKULLPANDA The Paradox magnets and a blanket.
Over 15 major funding events worth hundreds of millions occurred in China's designer toy sector in 2025. Listed companies like Wanda Movie, Tencent Literature, and Quantum Song entered via investment or M&A, while Kaiyuan Network launched AI toys and Yuanlong Yatu expanded retail channels, with Pop Mart seeing significant overseas growth.
POP MART's Q3 2025 revenue grew 245%–250%, while TOP TOY's Q3 revenue increased 111.4% to 575 million yuan. KK Group's IPO attempts failed four times, with cumulative losses of 7.636 billion yuan from 2020 to 2022.
LABUBU sales underperformed during US Black Friday, with resale prices dropping significantly. POP MART's stock has fallen nearly 44% from its August peak, raising concerns about overseas growth sustainability and the loss of IP scarcity.
POP MART Japan announced a holiday pop-up called “UNBOX JOY” that will run from December 17 to 25, 2025 at Shibuya CAST. The outdoor Holiday Garden lets visitors meet characters such as Twinkle Twinkle, LABUBU and DIMOO, and serves limited-edition hot drinks in themed cups for ¥880 each. Entry to the shop area is by lottery via the official LINE account for December 17‑19, after which general admission applies, with exclusive blind boxes and plush accessories on sale.
POP MART's stock price has fallen by over 1/3 from its yearly high, with short sellers citing slowing growth and high IP concentration. The company boosted production and implemented purchase limits to curb scalpers, aiming to return to product value, yet prices for hot items like Labubu have collapsed on the secondary market, raising concerns about IP value and quality control.
POP MART Japan opened a SKULLPANDA pop‑up shop at Shibuya TSUTAYA on November 18, 2025 and offered an exclusive SKULLPANDA × XG plush pendant for pre‑sale. The pendant is priced at ¥4,510 and will be officially released on November 26 through the brand’s website and select stores. The pop‑up also features SKULLPANDA blind boxes, MEGA figures and a signing session with artist Xiong Miao.
The LABUBU '1 AM' series blind box, priced at 790 yuan for a full set, saw no queues and plummeting sales on launch day, with secondary market prices falling below 600 yuan. Experts note that IP popularity is cyclical and brands must return to quality and user trust.
Kayou's prospectus expired on the HKEX website, marking its second failed IPO attempt after January 2024. Despite strong financial performance and leading market share, the company faces regulatory pressure due to its 'gambling-like' business model and concerns over minor protection.
POP MART Japan announced that the SKULLPANDA POP‑UP SHOP will run from November 18 to 25, 2025 at Shibuya TSUTAYA 1F in Tokyo. The pop‑up will debut Japan‑only SKULLPANDA × XG plush pendant and other items, and feature a signing event with artist Xiong Miao. Entry is by pre‑sale raffle and only electronic payment methods are accepted.
On Oct 23, POP MART released a 15th anniversary series featuring 15 regular and 1 chase figure across IPs like LABUBU and MOLLY. Significant resale premiums appeared on the platform, with the MOLLY 'Sweetheart Party' chase rising 6.5x.
Dragged down by the broader HK new consumption sector, POP MART fell 8.08% to HK$250.4 on Oct 21. Despite Q3 earnings surging and JPMorgan raising the target price, the stock is down ~15% from its August peak. Meanwhile, new releases like LABUBU show high resale premiums, with the WHY SO SERIOUS hidden figure trading at 13.4x the retail price.
JPMorgan raised the target price to HK$320, expecting 2025 sales and profit to rise 165% and 276% respectively. The company plans to open over 200 new stores and expand overseas to 128 locations.
POP MART's stock fell to HK$269 on September 10, with a market cap loss of HK$29.5 billion. Labubu 'Id' resale prices dropped from HK$4,356 to HK$834 in 90 days, and scalpers have paused buying, with full case prices falling.
In August 2025, POP MART reported 13.88 billion yuan in revenue, with its stock hitting a record high. The same month, TOP TOY, backed by MINISO, secured investment from Temasek at a post-money valuation of about 10 billion HKD. Major Chinese art toy brands like POP MART, Blokees, Kayou, and 52TOYS are rushing to list or file IPOs, accelerating their expansion into Southeast Asia.
POP MART's H1 2025 revenue reached 13.88 billion yuan, up 204.4%. THE MONSTERS series earned 4.81 billion yuan, driven by LABUBU. Plush category revenue was 6.14 billion yuan, accounting for 44.2%, overtaking figures for the first time.
On Aug 7, POP MART's stock rose nearly 6% intraday, hitting a high of HK$293.40. Morgan Stanley maintained a 'Add' rating with a HK$365 target, citing undervalued platform value. 2025 H1 revenue grew over 200% YoY, and net profit increased over 350%.
POP MART reported a revenue growth of at least 200% and a net profit increase of over 100% for the first half of 2025. Despite the strong performance, the market remains unimpressed, reflecting a disconnect between fundamentals and secondary market sentiment.
