Every toy-industry item we collected, newest first.
Summaries are AI-generated
TOMY’s high‑target hobby label T‑SPARK announced that the ‘Toyrise’ series will bring the anime “New Century GPX Cyber Formula” into product form. The series, celebrating its 35th anniversary, has seen various cyber‑machine models from multiple manufacturers. Details will be revealed at the 64th All Japan Model Hobby Show on October 2, 2026.
Pokémon and McDonald's announced a 30th-anniversary collaboration, with the US event running from Nov 5 to Dec 9, offering 15 cards. Concerns about scalping and food waste have been raised.
McDonald's announced a collaboration with the Pokémon Trading Card Game for a 30th-anniversary event from November 5 to December 9, with special card packs included in Happy Meals.
LEGO has officially revealed its first Icons set based on Dragon Ball, arriving in November 2026.
Coinbase launches a Pokemon TCG digital pack feature on its crypto platform, allowing users to open packs on their phones and store pulls in a digital vault or have physical cards shipped. Similar to GameStop's Power Packs, the feature has not yet revealed prices, launch dates, pull rates, or blockchain details.
Following the Season 14 premiere, Spin Master launches the 17-piece Fairylandia Flutter Magic Fairy Playset for $34.99 at Walmart, Target, and Amazon.
McDonald's Japan announced a new Pokémon card event for 2026. The move aims to address past supply issues that made cards hard to obtain overseas.
American Girl and Stoney Clover Lane launch a bag collection inspired by classic characters like Addy, Felicity, Josefina, Kirsten, Kit, MOLLY, and Samantha. The assortment includes mini and full-size Pouchette Purse and Backpack.
Stoney Clover Lane launches a limited-edition bag collection for American Girl's 40th anniversary, featuring bags, backpacks, and pouches priced at $34-45, available Oct. 1.
JisuLife and POP MART announce their first collaboration featuring the Twinkle Twinkle IP. The Pro1S handheld fan offers 100 speed settings and up to 40 hours of battery life, retailing for $99.99. It launches on JisuLife.com at 8:00 p.m. PDT on Sept. 30, 2026.
McDonald's and The Pokémon Company announced a return to U.S. Happy Meals with TCG cards from Nov 5 to Dec 9. The promotion includes 15 collectible cards, with six featuring a confetti holofoil finish.
The new Delta Reign expansion will feature an Illustration Rare Pincurchin card, depicting the elegance and eeriness of deep-sea creatures. While the card stats are weak, the artwork is highly praised.
On Sep 25 2026 Good Smile Company and Monochro unveiled the new IP “IGNISPHERE” and its first action‑RPG “DAWNGAZER”. Development is led by Takafumi Noma’s IGNISPHERE Studio, with a 2028 release slated for Nintendo Switch, PS5 and Steam. A teaser PV and an exclusive interview on Dengeki Online and Famitsu were also released.
UK artist MAp-MAp released six custom 3-inch Dunny figures on September 25, each featuring signature sculpting and hand-painted details.
LEGO officially announces its long-awaited Dragon Ball Z collaboration, teasing which theme fans can expect in the first set.
52TOYS and PhantomGlobal bring the debut of original IP Wigo to the China GT Shanghai round at the Shanghai International Circuit from September 5-6. Two custom Porsche race cars bring the Wigo spirit to GT racing.
NINNIC, the original IP of 52TOYS, will appear as a toy ambassador at the 2026 China International Fashion Week in Beijing from Sep 4‑10. Designers LockFlyDuck, Jin Yong‑xuan and He Meng‑meng serve as “NINNIC fashion co‑creation friends,” creating exclusive outfits for the “NINNIC Free‑Form Series.” The collaboration injects high‑fashion design into the toy, boosting NINNIC’s fashion profile.
Kotobukiya announced that its popular ArcanaDea model series will launch its first smartphone action game, “ArcanaDea – Gleam Gatherers,” slated for release in 2026. The game features over 100 million outfit combinations, character customization, and heroine Refillka voiced by Saori Ōnishi, with a demo shown at the ArcanaDea Engage Fest 2026.
Kotobukiya revealed the teaser PV for the TV anime ‘ArcanaDea’ at the Engage Fest 2026 held in Shinagawa, Tokyo on August 29, 2026. The series adapts the ‘ArcanaDea’ model line, launched in December 2021 and already exceeding 700,000 units shipped worldwide, and is scheduled to broadcast from January 2027 on TV Asahi’s nationwide ‘NUMAnimation’ slot and BS Asahi.
Takara Tomy’s “Special Equipped Combined Robot Jobraver” series is teaming with Japan Airlines (JAL) for the first time, releasing the transforming toy “Tomica Jobraver TJBDX DX Skyblaver JAL Jet Passenger Aircraft” at a suggested retail price of ¥9,350, slated for early October 2026 in toy stores and online. Pre‑orders begin on August 27, and the model will appear in three consecutive episodes of the series’ anime from October to December.
52TOYS and PhantomGlobal debut LITTLE BUNS race cars at the 2026 PCCA Sepang round. Driver Xie An secured P2 podiums three times, ranking third in the Elite class.
52TOYS and PhantomGlobal Team compete in the 2026 Porsche Carrera Cup Asia (PCCA) Sepang round from Aug 21-23, fielding two LITTLE BUNS-themed Porsche 911 GT3 Cup race cars.
Toy Art Gallery releases the BAPHOMANIAC Mallrat Edition by Martin Ontiveros, featuring a retro skate colorway with neon pink, electric blue, silver horns, and toxic green eyes.
Designer KLAV releases a new soft vinyl figure, Power Clone, reimagining a Star Wars Power Droid with a retro kaiju bootleg aesthetic.
Toy Art Gallery and Barely Human release a capsule collection featuring Junk Food Kougai, Chooch, and Peanut, painted by UhOhToys.
Kotobukiya announced that the comic adaptation ‘Arcanadia Cross Connect’ of its original Arcanadia model series will be released on August 14, 2026 on comipo and other e‑book platforms. The manga, written by viviON, expands the SF‑fantasy world of Arcanadia and offers fans a new way to experience the story. An exclusive ‘Arcanadia Engage Fest 2026’ event on August 29 in Shinagawa will feature information about the comic and other franchise content.
From Sep 11 to Nov 3, 2026 Sanrio Puroland will host the Halloween event “PUROMONSTERSCRAMBLE” featuring a “KAWAII×MONSTER HALLOWEEN” theme. The event marks the first collaboration with POP MART’s LABUBU, including a 360‑degree immersive live show, DJ time, limited‑edition goods and a horror‑themed boat ride.
MegaHouse and Kura Sushi began a joint X campaign on August 4, 2026, offering a worldwide‑limited edition “One‑Buy!! Real Tuna Disassembly Puzzle – Kura Sushi ver.” (一本买！！本マグロ解体パズル‑くら寿司ver.) to ten winners. To enter, users must follow both official X accounts and quote‑retweet the campaign post with the hashtag #世界10个限定くら寿司本マグロ解体パズル. Winners will be announced by mid‑August and the prizes are scheduled to ship in early September.
52TOYS' original IP Lilith attended the 55th San Diego Comic-Con (SDCC 2026) from July 22 to 26, debuting the globally limited 'Lilith Fog Demon Black Cat' pendant. The product, featuring long-haired material and gothic design, sold out on-site. The booth also showcased the Lilith Forbidden Contract Series, Dark Curtain Shadow Series, and Mary Century Series.
52TOYS and YOMI collaborate to launch a new product line themed around a sweet summer.
