Every toy-industry item we collected, newest first.
Summaries are AI-generated
Schleich announced that David Albert will take over as CEO on January 1, 2027, succeeding Manfred Ziegler. Albert currently oversees North American business and has 12 years of experience at Schleich. The role of President of North America will be taken by Chief Commercial Officer Annie-Laurie Zomermaand.
Japan Toys “R” Us said in a comment to media reports that it has no decisions made at this time regarding a potential exit from Japanese store operations by the end of the year. The statement directly refutes the withdrawal rumors and indicates that the company’s future operating plans remain undecided. Follow-up announcements will provide further updates.
Hobby Japan released the A4-foldable HJ Mechanics 29 magazine on September 30, priced at ¥2,530. The issue features a retrospective of Sunrise’s real-robot anime works by Yoshiyuki Tomino, showcasing models from Bandai Spirits, Good Smile Company and others, with live-action recreations of iconic scenes.
POP MART's first European flagship opened recently on Boulevard Haussmann in Paris, making it the first Chinese art toy brand in this core business district. The store blends Eastern creativity with Parisian aesthetics, featuring independent themed spaces for MOLLY, HIRONO, CRYBABY, and THEMONSTERS, along with interactive installations. This marks a milestone in POP MART's European expansion, with overseas stores reaching 221 and overseas revenue share steadily increasing as of mid-2026.
China Post Securities report highlights trading cards' dual value. China's collection card market hit 32.1 billion yuan in 2024, up 152.8%, expected to reach 45.5 billion yuan by 2029. Kayou holds a 71.1% market share in the country's trading card sector based on 2024 GMV.
Lionel Brands Group appoints Jennifer Bizeur as Chief Marketing Officer, bringing nearly 20 years of experience from Hasbro and Super7. She will oversee brand marketing strategies to deepen engagement with existing fans and reach new audiences.
Israeli firm May Patents is suing LEGO in the U.S. for allegedly infringing three patents with its SMART Play system. The dispute centers on the SMART Brick and SMART Charger, which are already used in Star Wars and Pokémon sets.
Kotobukiya announced that its bishōjo model series has shipped over 10 million units worldwide as of September 2026. Since the launch of Frame Arms Girl – Todoroki in 2015, the line has expanded with titles such as Megami Device, Sōsai Shōjo Teien, and Arcanaedia. The milestone reflects strong global demand across Japan, Asia, North America and Europe, underscoring the segment’s growth.
Beijing POP MART filed a lawsuit against Shanghai Shanghaimeng Information Technology and an individual, with the trial scheduled for October 28, 2026, at the Changning District People's Court in Shanghai.
A new U.S.-China trade agreement aims to provide more favorable tariff treatment for $30 billion of non-sensitive goods in each direction. Toys, children's car seats, holiday decorations, and small appliances are among the categories expected to benefit.
Disney's global retail sales reached $63 billion in fiscal 2026, retaining its title as the world's top brand licensor. The Asia-Pacific region saw record-high performance and growth, significantly boosted by hit content like Zootopia 2 and Toy Story 5.
AmiAmi announced that, starting in late June 2026, it will implement BIMI (Brand Indicators for Message Identification) so that its official logo appears in the inbox of supported email services. Combined with SPF, DKIM and DMARC authentication, the measure aims to make it easier for customers to verify legitimate emails and reduce phishing risks.
The 2026 China GT Shanghai round ended with 52TOYS × Phantom Global debuting Wigo cars. The 66 Porsche 911 GT3 R team of Chris Chia and Enzo Trulli won the class title.
POP MART reported 17.173 billion yuan in revenue for the first half of 2026, up 23.8%. Duan Yongping increased his stake and said the company's future matters more than public expectations, but公募 holdings fell and Goldman Sachs lowered the target price to 139.50 HKD.
POP MART reported 17.2 billion yuan in 26H1 revenue, up 24%, but overseas revenue fell 11%. THE MONSTERS (LABUBU) revenue dropped, while Twinkle Twinkle became the second-largest IP. Figure sales stagnated, with plush toys driving growth.
POP MART reported 17.17 billion yuan revenue and 5.16 billion yuan net profit in the first half of 2026. THE MONSTERS revenue was 4.45 billion yuan, down 7.5%, while Xingxingren revenue was 2.65 billion yuan, up 580.6%. The company announced a buyback of between 2 and 5 billion yuan in the next six months.
POP MART released its 2026 interim report on August 20, with revenue of 17.173 billion yuan, up 23.8%, and net profit of 5.038 billion yuan, up 10.1%, both below market expectations. The company plans to repurchase 2-5 billion yuan in shares within six months, while overseas core market revenue declined and China region revenue grew 47.3%.
MegaHouse announced that its new board game ‘Investment Ranking’ won the Grand Prize in the Game & Puzzle category of the Japan Toy Award 2026, also receiving Excellence Awards in the KIDART and Variety categories. The 2‑to‑4‑player game, themed around gold, stocks and crypto assets, includes a board, cards and other components, is priced at ¥4,378 (tax included) and is slated for release in mid‑September 2026. Players can experience investment decisions and discuss wealth‑building with family and friends.
Takara Tomy Arts' action plush "Pixar Character Toy Story 5 Walking Bullseye" won the Excellence Award in the Action category of the 2026 Japan Toy Awards. Released in Japan on July 3, 2026, it reacts to surrounding sound and walks while chirping, recreating Bullseye’s charming movements.
Blokees' H1 2026 revenue reached 1.7757 billion yuan, up 32.7%, but gross margin fell to 44.3%. The 9.9 yuan product accounted for nearly half of sales, while overseas revenue surged 228.5% to 365.9 million yuan.
Good Smile Company had August 8 officially recognized by the Japan Anniversary Association as “Nendoroid Day”. To mark the occasion, free commemorative fans and fan parts were handed out on August 8‑9 at the Akihabara Akiba CO Gallery pop‑up store, limited to one set per person. The Nendoroid line, which turned 20 years old in February 2026, now offers over 3,000 items.
Bandai Namco reported record quarterly earnings in Q1 FY27, with the Toys and Hobby segment contributing two-thirds of sales and 80% of operating profit. Strong performance from properties like Gundam, One Piece, and Dragon Ball drove the results, and the company received a tariff refund.
Funko reported a net income of $15.4 million in Q2 2026, compared to a $41.0 million loss in the same period last year. The company held $40.7 million in cash and cash equivalents and had total debt of $198.3 million.
Funko filed an SEC 8-K on August 6, 2026, disclosing financial results for the three and six months ended June 30, 2026. The company stated it will participate in investor meetings, with presentation materials filed as exhibits.
Mattel's net sales grew 10% year over year in Q2, driven by adult collectors and toy-based movies. Hot Wheels grew 12% with strong demand from adult fans. The company is integrating Mattel163 to expand its digital game pipeline.
Mattel beat sales estimates in Q2 but missed profit targets, with margins squeezed by tariffs, marketing spend, and currency. Hasbro reported $1.12 billion in revenue, beating analyst expectations, driven by growth in WotC and Marvel licensing.
Mattel released its Q2 2026 financial results on August 4, 2026.
Toy company Mattel reports results this Tuesday after the bell. Revenue was $862.2 million, up 4.3% year on year, and full-year EPS guidance exceeded expectations. Analysts expect revenue to grow 7.9% this quarter.
Mattel announced on July 29, 2026, that Roberto Stanichi was promoted to President, Chief Marketing and Brand Officer. Under the new agreement, he will receive an annual base salary of $900,000 and two special stock grants with a total grant value of $3.9 million.
JAKKS Pacific reported $139.2 million in net sales for Q2 2026, up 16.8% year-over-year. The Toys/Consumer Products segment saw a 21.3% net sales increase, driven by Super Mario Movie and Nintendo products. The Costumes segment grew 7.8%. The company declared a quarterly cash dividend of $0.25 per share.
