Every toy-industry item we collected, newest first.
Summaries are AI-generated
Chenghai Toy Tribe will open for trial operation on Oct 1 at Anping Road, featuring a 500-square-meter space for brand display, cultural experience, and interactive entertainment.
On September 29, the inaugural “Chenggong” Digital Cultural‑Creative Planet opened at Dongjiao Memory as part of the 2026 Chenggong Cultural‑Creative Market Grand Park, organized by the Chengdu Federation of Trade Unions and partners. The event features five zones, including a toy‑focused IP checkpoint, a digital equipment showcase, and a VR experience.
AmiAmi will debut the new “Fumofumo Series” plush toys at the 13th Hakurei Shrine Autumn Reitaisai in Tokyo Big Sight on Oct 4, 2026. The items will also be sold at AmiAmi’s Akihabara Radio Kaikan store from Oct 4‑11 and online from Oct 5 to Nov 8, with limited stock and bonus original neck strap and postcard. The booth marks the ongoing partnership with Gift, showcasing the new line and distributing the plush guidebook.
Tenacious Toys will host the Tenacious Collective at booth 1771 for NYCC 2026, featuring brands like UVD Toys and Furry Feline Creatives. The booth will release three exclusives: Atomik OG Roller Blue, MAD Toy Design Citizens Blue GID, and Jae Martin's Lovestronaut Tenacious HRT Edition, alongside various blind boxes, resin figures, and vinyl toys.
Pop Mart has launched its first full Sussex store at Churchill Square in Brighton, featuring its blind box designer figurines and the popular LABUBU dolls.
Carve Communications will host Carve-X at the Javits Center from Feb. 20-23, 2027, offering brands immersive spaces to showcase products to media and influencers.
Kaipro Studio will host the Seoul Toy Festival from Oct. 19 to 25, showcasing art toys, character IP, and resin toys. The event will feature domestic art toy artists, character IP companies, and independent creators, along with a special exhibition.
AmiAmi (OONET Co., Ltd.) will take part in Wonder Festival 2026 Shanghai on October 3‑4, 2026 as “AmiAmi Hobby Camp” (booth W5‑A28). The booth will give away a limited‑edition AmiAmi custom bag on a first‑come basis and feature the mascot “Ami‑ko‑chan” in costume.
POP MART Japan announced that a fan sign event with artist Dan for the ZSIGA IP will be held on Saturday, October 10, 2026 at the POP MART Osaka Namba store, alongside the launch of the new “Life is a Show” blind box series. Applications open from September 25 to 30 via a Google form, and a themed photo booth will run from September 25 to October 31, offering limited‑edition ZSIGA stickers to users who tag the official Instagram or X accounts in their posts.
Bandai Namco Toys & Collectibles returns to NYCC with immersive exhibits and event exclusives for Gundam, Dragon Ball, One Piece, and Godzilla. The event features the GUNDAM Showcase 2026, TAMASHII NATIONS booth with event exclusives and voice actor meet-and-greets, and the GUNDAM booth with the GUNDAM ZERO statue and qualifying-purchase promotions.
TNTSPACE partnered with Hangzhou Longfor to launch the '100 Babies Escape Plan' IP exhibition, featuring 100 self-developed large figures across the mall and surrounding areas, running for two months with artist signings and sales events.
The 10th IBTE Indonesia International Toy, Stationery, and Baby Products Expo will be held from August 18 to 21, 2027, at the Jakarta International Expo with an exhibition area of 20,000 square meters.
The IBTE Indonesia International Toy and Art Toy Exhibition will be held from August 18 to 21, 2027, in Jakarta, covering 20,000 square meters with over 1,000 booths and expecting 40,000 international buyers. The event features categories like building blocks, blind boxes, figures, and anime merch, aiming to provide a B2B platform for Chinese companies to enter the Southeast Asian market.
Kotobukiya Co., Ltd. announced it will open a temporary store, Kotobukiya Diversity Tokyo Plaza, on the 5th floor of DiverCity Tokyo Plaza in Odaiba in early November 2026. The shop will showcase and sell model kits, figures and exclusive items with store‑specific bonuses, following the concept of ‘see, touch, take home’. The initiative aims to attract both domestic and international visitors, boost brand visibility and create new customer touchpoints.
Oom Co., Ltd. will host a Yogoods×AmiAmi POPUP SHOP for the ‘Dolls Frontline 2: Exilium – Cooperation Supply’ series at the AmiAmi Akihabara Radio Kaikan store from September 20 to October 4, 2026, selling the new items. Customers who spend ¥2,500 (tax included) on eligible products will receive a random bookmark‑style character card from a set of six, while supplies last. Six life‑size panels will also be on display for fans to photograph.
As the exclusive partner, 52TOYS built three themed zones in the Shougang Park core hall. The booth featured exclusive POUKAPUKA merch and a new plush collab with the fair's mascot Fu Yan, marking the first toy IP partnership at the event.
The ONE PIECE DAY'26 event was held at Makuhari Messe on August 22‑23, featuring a large figure exhibition. Highlights included MegaHouse’s WALLSTAR series, Bandai’s S.H.Figuarts “Adventure Dawn” line, and NBA‑collaborated limited figures, with some items already open for reservation by fans worldwide.
Broke Piggy Games will take place on November 14, 2026, at DCON Vegas with a 12,500 sq. ft. venue. Last year's 3,000 sq. ft. party sold out, and this year they are upgrading to an indoor/outdoor space.
Toy Art Gallery will host HOMEGROWN SOFUBI 2 this Saturday, September 12th, celebrating the DIY Sofubi scene.
Sanrio Puroland will run the “PUROMONSTERSCRAMBLE” Halloween event from Sep 11 to Nov 3, 2026, featuring its first collaboration with POP MART’s LABUBU and a 360° immersive live show “PUROMONSTERSCRAMBLE PARTY.” The run also includes a DJ show, a horror‑themed boat ride, limited‑edition décor, merchandise and themed food.
Sanrio Puroland held its second inclusive‑entertainment trial on Sep 6, 2026, adding a Lady‑Kiti House tour, an expanded parade story guide and dance practice. Building on feedback, a full experience program is slated for early Dec 2026, alongside Hello Kitty × HERALBONY original art merchandise.
The POP MART City Park Carnival Shanghai tour kicked off on September 4 at the Oriental Pearl Tower City Plaza, running until November 1. The event replicates iconic park scenes, features POP BAKERY dessert pop-ups, and offers combo tickets to extend visitor stay and boost spending.
The LABUBU-themed tour opened on Sept 4 at Shanghai's Oriental Pearl Tower and runs through Nov 1. The event recreates park scenes with interactive games and features POP BAKERY pop-ups and bundled tourism tickets.
The POP MART City Park Carnival tour kicked off on September 4 at the Oriental Pearl Tower City Plaza in Shanghai, running until November 1. The event recreates park scenes with interactive games and links with POP BAKERY desserts and hotel packages to extend visitor stay and boost consumption.
Indietoy Con returns to Gallery Nucleus in Alhambra, CA on September 12-13, 2026, featuring 35+ indie designers. The event offers free general admission and limited VIP early entry tickets.
Sanrio Puroland will run the “WISH ME MELL 15TH ANNIVERSARY” from Sept 18 2026 to Mar 31 2027, featuring a new ribbon‑laden costume, high‑touch greetings, photo sessions and other themed activities. The opening birthday live on Sept 19 will be hosted by singer Mai Kuraki, with additional paid, reservation‑only birthday shows and doll‑giving events. Exclusive merchandise, limited‑time sweets and an online “Which Mel‑Friends type are you?” quiz will also be offered, linked with Harmonyland.
Sanrio Entertainment’s Harmony Land will host the “WISH ME MELL 15TH ANNIVERSARY” event from September 18, 2026 to March 31, 2027, featuring Wish Me Mell in a new flower‑laden lolita costume and paid, reservation‑based special greetings. The program includes a tea‑party‑themed photo garden, a letter‑sending activity, and an online personality quiz linked with Sanrio Puroland.
52TOYS' Shanghai QDF Summer Cinema concludes, capturing all healing moments.
MegaHouse began a Rubik’s Cube Mini sampling campaign on Aug 12 2026 at ten campsites across Japan, giving away the portable mini cube with a key‑chain while supplies last. Recipients who complete a QR‑linked survey and post on X with the campaign hashtag receive double chances to win one of ten ¥1,000 Pay vouchers.
On August 11, 2026 Takara Tomy held its first official BEYBLADE X Corporate Battle at Akihabara Square in Tokyo, with 64 organizations fielding 192 participants in three‑person teams. Hokuriku Computer Service Co. won the final against BSFJ, and the event fostered cross‑industry networking through battles and a “business‑card matching” match.
