Every toy-industry item we collected, newest first.
Summaries are AI-generated
MegaHouse has announced a 55th‑anniversary limited‑edition figure for Lupin the Third, featuring a 1/20‑scale replica of Lupin’s car and painted figures of Lupin and Jigen. Priced at ¥16,500, pre‑orders are now open on AmiAmi with shipment slated for late March 2027, and the set includes a special anniversary acrylic base.
MegaHouse, sold through AmiAmi, is releasing a Chainsaw Man life‑size doll of Pochita priced at ¥29,150 and slated for February 2027. The 600 mm figure features poseable limbs, a pull‑able tail, and five built‑in sound effects triggered by back‑touch. It will be available only through select AmiAmi online and physical stores, with three AA batteries sold separately.
Japanese online hobby retailer AmiAmi’s in‑house brand amie has announced three 18TRIP merchandise items slated for release in January 2027: the A4‑size ‘Stella Photo sparkle’ visual sheet priced at ¥990, a Cheer card collection sold as a two‑card pack for ¥440 or a 10‑pack box for ¥4,400, and a Shuumai face pass case priced at ¥2,750. Each product features artwork of 20 characters and will be available through AmiAmi’s online shop and physical stores.
AmiAmi (operated by Daiko Co.) is now taking pre‑orders for the ‘Rukappu HUNTER×HUNTER’ figures of Kurapika and Leorio, priced at ¥4,620 each (tax included). Produced by MegaHouse, the 110 mm tall figures feature a movable neck and expressive poses, and are slated for release in late March 2027, making them suitable for desk displays.
MegaHouse’s ‘Ultimate Article: Return of Ultraman’ figure is now available for limited pre‑order through AmiAmi, priced at ¥36,080 and slated for a February 2027 release. Standing about 400 mm tall, the PVC/ABS figure features built‑in light and sound gimmicks with selectable eye LEDs, a color timer, transformation and attack sound effects, two BGM tracks, and interchangeable arms and a left glove.
MegaHouse’s Gundam SEED FREEDOM series now offers the Kagari Yura Asuha Pilot Suit figure for pre‑order on AmiAmi, priced at ¥23,100. Standing about 250 mm tall with a dedicated base, the figure is slated for release in late February 2027. Fans can anticipate detailed sculpting based on the epilogue costume and a ring gifted by Aslan.
AmiAmi (operated by Daibo Co.) has opened pre‑orders for MegaHouse’s ‘Rukappu’ series BLEACH figures of Aizen Sosuke (藍染惣右介) and Ichimaru Gin (市丸ギン), priced at ¥4,730 each (tax included) and slated for release in late April 2027. The ‘Rukappu’ line features a look‑up pose, stands about 11 cm tall, and has a movable neck for added expression. Orders can be placed through AmiAmi’s online shop and physical stores.
Kaiyodo announced a 1/7 scale Hatsune Miku “Goldfish” figure, slated for release in June 2027 with a suggested retail price of ¥44,000 (tax included). Based on an original illustration by ATDan and Hanasa, the figure features 12‑color tampo‑printed eyes, pearl‑coated clear parts, and stands about 360 mm tall (including base), and will be sold through TSUTAYA, AmiAmi, Yodobashi Camera and other retailers.
Kaiyodo has announced the “Red Leaf” Revoltech Amazing Yamaguchi action figure from the NINJA GAIDEN series, recreating the playable character from NINJA GAIDEN 3: Razor’s Edge. The 155 mm tall figure includes movable parts such as the Tenryū naginata and Tenka bow, is priced at ¥12,100, and can be reserved from October 3 to November 27 2026 for a planned June 2027 release. Reservations at Kaiyodo stores or the Koei Tecmo online shop include the exclusive “closed‑eyes” face accessory.
Kaiyodo announced that the Revoltech Amazing Yamaguchi Tekkaman Evil figure will be released in July 2027 with a suggested retail price of ¥12,100 (tax included). The ABS‑crafted figure features sharp edges, Kaiyodo’s proprietary articulation, interchangeable Tech Lancer weapons—including a cross‑shaped version—red‑eye head swap, Ram Shoulder accessories, and reservation‑only shadow‑effect parts available at Kaiyodo stores.
Kaiyodo will release a Revoltech action figure of Yakumo, the new protagonist of Ninja Gaiden 4, slated for May 2027, with pre‑orders running from October 3 to November 27, 2026. The 160 mm tall figure features interchangeable twin‑blade and great‑sword modes, movable eyes, and numerous optional parts, and reservations through Kaiyodo’s own store or the KOEI TECMO online shop include the exclusive hidden weapon ‘Kokuryūmaru – Bloodlight’.
Kaiyodo announced that the Peace Maker figure will join its Revoltech line as an action figure, slated for a May 2027 release with a suggested retail price of ¥11,000 (tax included). Standing about 165 mm tall, the figure features the Yamaguchi articulation system, two interchangeable face plates, and a range of weapons including a long-barrel pistol, a pigeon‑emblem tomahawk, sub‑machine guns and an assault rifle. Customers who reserve the figure at Kaiyodo’s own stores will receive an exclusive helmet part as a bonus.
Pokémon TCG Pocket launches Deluxe Pack: Mega from September 29 to October 28, featuring cards from Mega Rising through Ruler of the Skies with a guaranteed high-rarity card. Late October updates will add community decks, deck rentals, and a reworked step-up battle mode.
Mattel and Milestone's 'Hot Wheels Infinite Rush' will launch the F1 Car Collection Pack in March 2027, featuring all 22 official 2026 F1 team cars.
The Toy Insider Chief Toy Officer Laurie Schacht joined ABC 7 in New York to show off some of the hottest toys of the holiday season, including Sesame Street Tickle Me Elmo Giggle Max, Purrfect Pitch Karaoke, Bitzee Aquarium, Luna Storytime Projector, and Cottage Door Press Mindframes Click ’N’ Create Complete Wearable Construction Set.
Good Smile Company’s G.S.Collection will release a 1/7 scale Vell –ベル– figure in November 2027, and pre‑orders have opened on AmiAmi. The figure is priced at ¥29,800, stands about 260 mm tall, includes a dedicated base, and was sculpted by popular illustrator Tridamono.
Good Smile Company, via AmiAmi, is offering the Nendoroid Character Vocal Series 01 Hatsune Miku Katsushika Hokusai Collaboration Ver. (Rella) for ¥8,500, slated for release in April 2027. The figure includes interchangeable expression parts such as a smile, a winking smile, and a tongue-out pose, plus optional accessories like a brush, and is currently open for reservation.
Good Smile Company, via the Japanese retailer AmiAmi, has opened pre‑orders for the ‘China‑Style’ KAITO 1/7 scale figure from the G.S.Collection, priced at ¥22,000 and slated for release in September 2027. The 295 mm tall figure comes with a dedicated base, featuring a white‑blue‑gold colour scheme and a glossy white snake wrapped around its body. Pre‑order links are available on AmiAmi’s online shop and physical stores.
Daiki Kogyo is turning the event‑only garage kit of HONNE’s original character “Kirin” into a finished figure for sale. The figure draws on the mythic kirin’s design, featuring a sexy outfit, voluminous curled hair and shrine‑maiden‑style accessories, with detailed accents such as patterned stockings and engraved crests.
LEGO Group revealed the LEGOLAND Park Adventure set 50090 after a treasure hunt event at LEGOLAND Billund in Denmark. The 1578-piece set will launch on February 1, 2027, for 109.99 EUR.
LEGO is releasing new Dragon Ball sets, but no specific details have been announced yet.
奇梦岛9月20日发布WAKUKU“怪上头”系列毛绒手办盲盒，包含6个常规款、1个惊喜款和1个隐藏款，隐藏款大娃抽取概率为1/360。该系列以“呆毛”发型为设计灵感，契合“10后”学生群体的流行趋势。
奇梦岛9月20日发布WAKUKU“怪上头”系列毛绒手办盲盒，包含6个常规款、1个惊喜款和1个隐藏款，隐藏款抽取概率为1/360。该系列以“呆毛”发型为灵感，契合年轻群体情绪需求。
On September 17, TOPTOY launched the new collaborative IP SISI at Shenzhen Bay MixC and Shanghai People's Square Raffles City, testing a new content-and-scenario strategy through pop-up activities.
Hot Toys and Sideshow have released a 1/6 scale collectible figure of the jetpack trooper from the Star Wars Jedi: Survivor video game.
AmiAmi’s own brand amie will release decorative ‘Pikuria Plate Collection premium’ and ‘Sparkle* Chain Acrylic’ items for four OTOMEITE titles—Code:Realize, Collar×Malice, Piofiore no Banshou and 9 R.I.P. sequel—in December 2026. Each Pikuria plate costs ¥605 (a 5‑card box ¥3,025) and the chain acrylics are ¥1,760, featuring 1 mm thick acrylic, foil stamping and holographic details. Pre‑orders are now open on AmiAmi’s online shop and physical stores, offering fans a chance to secure these limited‑edition accessories.
Takara Tomy Arts will launch the arcade game “Onegai Aipuri 4-dan” on Oct 1, adding buzzrium‑clad Aipuri cards for the Smile Heart and Pure Heart teams and a Narumiya Characters collaboration. The foil‑and‑hologram cards will be distributed from Oct 3 and Nov 7, with each play costing ¥100 (tax included).
Sega’s TV anime ‘Shunkashūtō Daikōsha Haru no Mai’ will release three XStellar prize figures in September. ‘Hanaba Hinagiku’ ships from September 11 at about 9 × 20 cm, while ‘Himetaka Sakura’ and ‘Yōzakura Ruri’ follow on September 18 at roughly 9 × 20 cm and 8 × 20 cm respectively. Additional mascots and badge sets will also be available.
Good Smile Company, via AmiAmi, is offering the Nendoroid Plus “Kitagawa Umi (Raba Masukotto)” for 1,500 JPY, slated for a March 2027 release. The character originates from the TV anime ‘Sono Kisekae Ningyou wa Koi o Suru’, stands about 70 mm tall, is made of PVC, and is positioned as an affordable mini‑figure suitable for display or on‑the‑go. Fans can pre‑order through AmiAmi’s online shop or physical stores, with shipments to follow based on reservation numbers.
Kaiyodo announced that a Revoltech figure of Joshua Astraea from The Legend of Heroes: Trails in the Sky SC will be released in March 2027 at a retail price of ¥11,000 (tax included). The 150 mm figure comes with five interchangeable facial expression parts, a pair of twin swords that can switch between normal and illuminated blades, and accessories such as a harmonica. Customers who reserve the figure at Kaiyodo’s own stores will receive an exclusive “gritted‑teeth” face as a bonus.
