Toy shows, pop-up stores and theme parks.
Summaries are AI-generated
Pokémon and McDonald's announced a 30th-anniversary collaboration, with the US event running from Nov 5 to Dec 9, offering 15 cards. Concerns about scalping and food waste have been raised.
Chenghai Toy Tribe will open for trial operation on Oct 1 at Anping Road, featuring a 500-square-meter space for brand display, cultural experience, and interactive entertainment.
AmiAmi will debut the new “Fumofumo Series” plush toys at the 13th Hakurei Shrine Autumn Reitaisai in Tokyo Big Sight on Oct 4, 2026. The items will also be sold at AmiAmi’s Akihabara Radio Kaikan store from Oct 4‑11 and online from Oct 5 to Nov 8, with limited stock and bonus original neck strap and postcard. The booth marks the ongoing partnership with Gift, showcasing the new line and distributing the plush guidebook.
Tenacious Toys will host the Tenacious Collective at booth 1771 for NYCC 2026, featuring brands like UVD Toys and Furry Feline Creatives. The booth will release three exclusives: Atomik OG Roller Blue, MAD Toy Design Citizens Blue GID, and Jae Martin's Lovestronaut Tenacious HRT Edition, alongside various blind boxes, resin figures, and vinyl toys.
POP MART Japan announced that a fan sign event with artist Dan for the ZSIGA IP will be held on Saturday, October 10, 2026 at the POP MART Osaka Namba store, alongside the launch of the new “Life is a Show” blind box series. Applications open from September 25 to 30 via a Google form, and a themed photo booth will run from September 25 to October 31, offering limited‑edition ZSIGA stickers to users who tag the official Instagram or X accounts in their posts.
Bandai Namco Toys & Collectibles returns to NYCC with immersive exhibits and event exclusives for Gundam, Dragon Ball, One Piece, and Godzilla. The event features the GUNDAM Showcase 2026, TAMASHII NATIONS booth with event exclusives and voice actor meet-and-greets, and the GUNDAM booth with the GUNDAM ZERO statue and qualifying-purchase promotions.
LEGO Group revealed the LEGOLAND Park Adventure set 50090 after a treasure hunt event at LEGOLAND Billund in Denmark. The 1578-piece set will launch on February 1, 2027, for 109.99 EUR.
The 10th IBTE Indonesia International Toy, Stationery, and Baby Products Expo will be held from August 18 to 21, 2027, at the Jakarta International Expo with an exhibition area of 20,000 square meters.
The IBTE Indonesia International Toy and Art Toy Exhibition will be held from August 18 to 21, 2027, in Jakarta, covering 20,000 square meters with over 1,000 booths and expecting 40,000 international buyers. The event features categories like building blocks, blind boxes, figures, and anime merch, aiming to provide a B2B platform for Chinese companies to enter the Southeast Asian market.
Kotobukiya Co., Ltd. announced it will open a temporary store, Kotobukiya Diversity Tokyo Plaza, on the 5th floor of DiverCity Tokyo Plaza in Odaiba in early November 2026. The shop will showcase and sell model kits, figures and exclusive items with store‑specific bonuses, following the concept of ‘see, touch, take home’. The initiative aims to attract both domestic and international visitors, boost brand visibility and create new customer touchpoints.
As the exclusive partner, 52TOYS built three themed zones in the Shougang Park core hall. The booth featured exclusive POUKAPUKA merch and a new plush collab with the fair's mascot Fu Yan, marking the first toy IP partnership at the event.
The POP MART City Park Carnival Shanghai tour kicked off on September 4 at the Oriental Pearl Tower City Plaza, running until November 1. The event replicates iconic park scenes, features POP BAKERY dessert pop-ups, and offers combo tickets to extend visitor stay and boost spending.
The LABUBU-themed tour opened on Sept 4 at Shanghai's Oriental Pearl Tower and runs through Nov 1. The event recreates park scenes with interactive games and features POP BAKERY pop-ups and bundled tourism tickets.
The POP MART City Park Carnival tour kicked off on September 4 at the Oriental Pearl Tower City Plaza in Shanghai, running until November 1. The event recreates park scenes with interactive games and links with POP BAKERY desserts and hotel packages to extend visitor stay and boost consumption.
Kotobukiya revealed the teaser PV for the TV anime ‘ArcanaDea’ at the Engage Fest 2026 held in Shinagawa, Tokyo on August 29, 2026. The series adapts the ‘ArcanaDea’ model line, launched in December 2021 and already exceeding 700,000 units shipped worldwide, and is scheduled to broadcast from January 2027 on TV Asahi’s nationwide ‘NUMAnimation’ slot and BS Asahi.
Indietoy Con returns to Gallery Nucleus in Alhambra, CA on September 12-13, 2026, featuring 35+ indie designers. The event offers free general admission and limited VIP early entry tickets.
Good Smile Company will host the two‑day Good Smile Fest 2026 Osaka on August 22‑23 at Umeda Crystal Hall, showcasing over a thousand new figures, plastic models and other products. The event will debut the painted prototype of the CLAMP 35th‑anniversary × Good Smile 25th‑anniversary figure ‘Sakura Kinomoto My First Sparkle’, and feature an on‑site lottery and a capsule challenge for purchases over ¥2,000. Additional game‑related presentations and merchandise will be available, with updates posted on the official X accounts.
Takara Tomy participated in Anime Expo 2026 in Los Angeles from July 2‑5, showcasing its BEYBLADE X battle tops, Licca‑chan dolls and Gacha capsule toys. Over several thousand visitors attended the booth, with more than 7,000 fans taking part in BEYBLADE X tournaments and the limited‑edition Hatsune Miku × Licca‑chan doll selling out each day. The company used live battles, interactive attractions and a Gacha Galaxy to let North American fans experience Japan’s “asobi” culture and expand its global presence.
MegaHouse, a subsidiary of Bandai Namco Group, unveiled the ‘Isson Block’ – a water bottle whose cap functions as a 3 cm building‑block – at the Tokyo Toy Show 2026 held from August 27‑30. The product, priced at ¥100 (tax included) and containing 290 ml of natural water, will be sold exclusively on the public days, August 29‑30, at the MegaHouse booth. By turning disposable caps into reusable play pieces and using recycled PET bottles, the launch underscores MegaHouse’s commitment to sustainable toy design.
52TOYS attended both Wonder Festival in Japan and San Diego Comic-Con in July. The Alien Beast Box variant, Street Fighter 6 exclusives, and Disney Stitch products sold out, showcasing the brand's strength and overseas expansion.
KAIYODO announced that its flagship hobby store “HOBBY LOBBY OSAKA” will open on July 17, 2026 in the Shinsekai district of Osaka. The venue will carry the company’s figures, model kits, blind‑box toys and exclusive store‑only items, and will feature a display area and hands‑on workshops for visitors to experience the brand’s sculpting culture.
Takara Tomy Arts’ Gacha brand will make its North American debut at Anime Expo in Los Angeles from July 2‑5, 2026, with a dedicated booth. The “Gacha Galaxy” booth will feature capsule‑toy machines, a giant Gacha figure photo spot, exclusive giveaways and over 170 items—including more than 80 anime‑themed products and the latest Japanese trends.
LABUBU, the first Chinese art toy IP invited to the World Cup opening ceremony, appeared in Mexico City. POP MART and FIFA launched a collaboration series, transforming LABUBU into a blue football hero.
Kotobukiya announced that its original SF‑fantasy model kit series ArcanaDea will hold its first exclusive event, ArcanaDea Engage Fest 2026, on August 29 at The Grand Hall in Shinagawa, Tokyo. The free‑entry festival will showcase the entire line, offer event‑only merchandise, a pre‑sale of the Kotobukiya lottery and limited‑edition GaiaNotes color kits. It also features a seat lottery via LivePocket, an ASMR listening corner, a game demo area and a professional photography booth for model shoots.
Good Smile Company held the two‑day “Good Smile Fest 2026 Tokyo” at Bellesalle Akihabara on June 6‑7, drawing roughly 25,000 visitors. The event featured more than 1,000 items, including over 100 debut pieces such as the pre‑painted prototype of the “Sakura My First Sparkle” figure, new “Hatsune Miku” releases, and a “Gyaru Tomoe × Hello Kitty” collaboration. A technology corner also showcased the company’s production process and a robotic arm painting machine, highlighting its manufacturing capabilities.
POP MART Japan says the THE MONSTERS 10th Anniversary exhibition will run from June 11 to July 5, 2026 at the Azabudai Hills Gallery, with electronic tickets on sale from May 25 on the official website at ¥2,500 each, including bonuses. During the run visitors can see original artwork, enjoy a themed café menu, shop at a POP UP store and join a lottery for a limited‑edition soccer towel, plus an immersive projection theater showing ‘The Story of Puca’.
Good Smile Company announced that Good Smile Fest 2026 will take place in Tokyo (June 6‑7) and Osaka (August 22‑23) and will be streamed via four special programs on its YouTube channel. The ‘Nendoroid FUNS’ program airs on June 4 at 19:00, previewing new Nendoroid releases and opening pre‑orders on the official shop around 19:30. The event will showcase over 1,000 figures and model kits, aiming to attract around 20,000 visitors.
Good Smile Company will hold its first “Good Smile Fest 2026 Game Exhibition” at Akiba CO Gallery in Akihabara from May 27 to June 14, with free admission. The show will feature stills, life‑size panels and exclusive merchandise from titles such as Neko Para: Sekai Connect, Mahou Shoujo No Inshuu Mura and Tokyo Revengers UNLIMITED, and visitors who spend ¥3,000 on‑site will receive a ticket to a sign‑meeting with Sayori‑sensei on June 14.
KAIYODO Co., Ltd. announced that Wonder Festival 2026 Summer, scheduled for July 26, will begin ticket pre‑sale on May 22. The event expects over 2,000 dealers showcasing a range of items such as garage kits and figure prototypes. Tickets are offered in several tiers, including priority lottery tickets at ¥7,500 and advance tickets starting at ¥3,500, with discounts for under‑22s and afternoon‑only options.
Kotobukiya will hold the IDOLY PRIDE POP UP STORE ~Stylish Choir~ in the Kotobukiya Hall, Tokyo, from May 15 to May 25, 2026, alongside a collaboration cafe at Adam's Awesome Pie. The store operates daily from 10:00 to 19:00 (closing at 17:00 on the final day) and features stamp rallies, panel galleries, and a mini‑standee lottery. The cafe requires advance reservation, offers 90‑minute seat turnover, and serves limited‑edition menu items.
