Every toy-industry item we collected, newest first.
Summaries are AI-generated
MOMOTOY debuted DunDunShou and other series at the 139th Canton Fair, featuring AI companionship and gold craftsmanship. The brand secured tens of millions in investment and aims to open 50 stores globally by 2026.
MOMOTOY showcases Dun Dun Shou, Li Xiang Shen Cai, and other series at the Canton Fair, featuring AI emotional companionship and gold luxury craftsmanship. The brand secured tens of millions in investment and reached a 250 million yuan valuation within four months, planning to open 50 global stores by 2026.
On March 31, TOP TOY, a Miniso subsidiary, refiled for a Hong Kong stock market listing with JPMorgan and UBS as joint sponsors. This marks the company's second attempt to list on the HKSE after its first application failed last September.
High-end AI toy brand MOMOTOY launched three original IPs and a collaboration with author Rao Xueman at the 38th Shenzhen Toy Show, unveiled the world's first embodied AI automatic blind box vending machine, and announced strategic partnerships with JD Toys, KKday, TOP TOY, MINISO, and Apple.
Funko reported Q4 revenue of $273.1 million, down 7% year-on-year but beating expectations by 4.8%. Supported by partnerships with franchises like One Piece and Marvel, the company delivered two consecutive quarters of solid results, though its stock has fallen 26% to $3.18 since the report.
MOMOTOY, a toy brand, secured a 10-million RMB first round in 4 months with a post-money valuation of 250 million RMB. It plans to launch 700+ products and open 50 global stores, leveraging 999-gold blind boxes and AI interaction.
The Pokémon Frienda arcade machine, launched on July 11 2024, has logged over 200 million plays in about 591 days, the fastest milestone for the Pokémon kids‑amusement line. The twin‑cabinet game features tag‑play and a touch‑panel, and a new “Frienda Pick” giveaway campaign began on April 11 2026.
52TOYS announced that it will launch over 1,000 new products in 2026, covering more than 100 IPs, to strengthen its long-term growth momentum.
At the 2026 Partner Conference, 52TOYS announced a roadmap featuring over 1,000 new products and 100+ IPs across seven major categories. The company plans collaborations tied to milestones like Pixar's 40th anniversary and Zootopia's 10th anniversary, while strengthening original IP development.
52TOYS held the Fashion Trendy Toy Industry Innovation Launch Event on March 27, 2026, releasing a new product series.
52TOYS held a partner conference in Beijing on March 12, announcing 2026 releases around Disney, Warner Bros., Universal, and The Wandering Earth, while increasing investment in hardcore toys and the 'Super-activation' cultural series.
At a partner conference in Beijing, founder Chen Wei revealed 2026 plans to launch over 1,000 new items across 100+ IPs and seven categories. In 2024, the company reported 630 million yuan in revenue and a 39.9% gross margin, with IP licensing costs of about 45.755 million yuan.
Dongguan's Yanchuang Culture and Duolang Culture sold out their first overseas exhibition stock on the first day. Yanchuang invests 5-10 million yuan annually to incubate new IPs, while Duolang's overseas sales accounted for about 30% of total revenue last year.
Collectibles manufacturer Funko will report earnings after market close this Thursday. Analysts expect the company to miss revenue targets, and investors should review the data to assess performance.
Kayou gave away 20,000 sets of horse-themed cards for 1 cent at the 2026 Spring Festival Gala, while a Pokémon card sold for 114 million RMB. The article compares these events, noting the card category is expanding its consumer base, and analyzes the strategies of Kayou, Suplay, and Hitcard regarding national trend IPs and financing.
JAKKS Pacific filed its annual report for the fiscal year ended December 31, 2025, with the SEC on March 3, 2026. The company reported 2025 net sales outside the U.S. were approximately $154.1 million, or 27.0% of total net sales.
POP MART announces the opening of its first store in Raleigh, North Carolina at Crabtree Valley, aiming to connect with local collectors, families, and pop culture enthusiasts.
JAKKS Pacific released its Q4 and full-year 2025 results on February 19, 2026, and will host an analyst call the same day. The board declared a quarterly cash dividend of $0.25 per share, payable on March 30, 2026.
Kayou became the first card partner of the Spring Festival Gala, launching the 'Galloping Steed Collection' gift boxes. The Gala distributed cards and announced an online sale, with 20,000 sets selling out instantly.
Mattel's stock fell 25% after its disappointing holiday earnings report, and the company announced the acquisition of the remaining stake in Mattel163 held by NetEase.
New toy brand OHKU achieved nearly 10 million yuan in monthly revenue and over 50% gross margin within a year of founding, securing a 100 million yuan first-round funding in late 2025. With 80% of revenue from overseas markets and 4,000+ sales points globally, it focuses on its own IP 'Fuzzy Monster'.
The Beijing Fashion Designer Toys Committee was officially unveiled on January 16 at the 2026 Beijing Commercial Brand Conference. Beijing Yuanlong Yatu Culture Communication Co., Ltd. serves as the chairman unit, with 52TOYS and POP MART among the committee members.
Blokees collaborated with market regulators in Guangdong, Zhejiang, and other provinces to shut down 15 fake sellers in 2025, targeting counterfeit Otameiden figures and tampered blind boxes. The official mini-program now features a verification function allowing users to check 16-digit anti-counterfeiting codes and full-case configurations.
The 2026 toy industry sees a funding boom driven by LABUBU's global success, Blokees' IPO, and the rise of movie cards. Capital now values supply chain barriers and profitability, yet IP dependency, aesthetic fatigue, and international risks remain.
The 2026 toy industry sees a new wave of funding, driven by POP MART's global success with LABUBU, Blokees' IPO, and the rise of film trading cards. Capital now prioritizes supply chain barriers and profitability, though IP dependence, aesthetic fatigue, and international risks remain concerns.
The toy and card industry saw a concentrated wave of financing in 2026, with major players like POP MART, Blokees, and companies like Kayou and Flash Soul securing large rounds. Capital now prioritizes supply chain barriers and profitability, though IP dependency, aesthetic fatigue, and international risks remain concerns.
Sunsunny and Suplay have filed HK IPO applications, joining previously queued companies like Kayou and 52TOYS. Sunsunny ranks first in the affordable 3D IP toy market, while Suplay leads the non-battle card market.
Sunny submitted a prospectus to the HKEX on January 8, backed by Hillhouse Capital and targeting affordable designer toys priced between 3.9 and 19.9 yuan. Relying on licensed IPs, the company's gross margins are lower than peers like POP MART, and it plans to use IPO funds to strengthen its in-house IP capabilities.
Over 15 major funding events worth hundreds of millions occurred in China's designer toy sector in 2025. Listed companies like Wanda Movie, Tencent Literature, and Quantum Song entered via investment or M&A, while Kaiyuan Network launched AI toys and Yuanlong Yatu expanded retail channels, with Pop Mart seeing significant overseas growth.
Jason Entertainment, the parent company of Jikashe, secured a new round of hundreds of millions in strategic funding from investors including CCTV Media Fusion Fund and Game for Peace. Meanwhile, Card Kingdom's Hong Kong IPO application lapsed as its prospectus expired. Experts note the market's growth potential but stress the need for companies to expand boundaries to overcome development ceilings.
