Every toy-industry item we collected, newest first.
Summaries are AI-generated
A new U.S.-China trade agreement aims to provide more favorable tariff treatment for $30 billion of non-sensitive goods in each direction. Toys, children's car seats, holiday decorations, and small appliances are among the categories expected to benefit.
The new Delta Reign expansion will feature an Illustration Rare Pincurchin card, depicting the elegance and eeriness of deep-sea creatures. While the card stats are weak, the artwork is highly praised.
While veteran collectors worry that the convenience of digital cards might impact the scarcity perception and pricing mechanism of physical cards, the market reality shows that physical cards remain resilient. On February 16, 2026, a 1998 Illustrator Pikachu card sold for $16.492 million at a professional auction, setting a new high for similar items.
LEGO will release multiple new sets in October 2026, including the Avengers: Doomsday series and Pokémon Iconic Trainer Moments, with some sets launching on October 1 and others on October 4.
LEGO will release a new Star Wars Universe Robot Set on October 1, featuring 276 pieces and the set number 40899, designed for players aged 18 and up, with sales opening on October 4.
The global trading card market is growing robustly, evolving from children's toys into global assets. Pokémon cards remain at the core, offering universal rules and cross-generational value. This article shares 5 key perspectives for adults based on 30 years of experience.
This weekly report lists best-selling blind boxes, figures, and AI toys on Tmall, Douyin, and JD. Top blind box sellers include POP MART's CRYBABY Vacation Mode On and Twinkle Twinkle's Good Dream Weather Bureau. The figure chart-topper is QueenStudios' Black Myth: Wukong Great Sage Golden Armor Set.
After the launch of the Pokémon TCG 30th Celebration series, higher pull rates for high-rarity cards caused prices for cards like Mewtwo ex and Mew ex to crash from pre-release quotes of 850 to 3,000 dollars to around 120 dollars. Some resellers, feeling deceived by the lack of disclosed print runs, are considering legal action against Pokémon.
Bandai Namco announced its Q1 2027 earnings on August 6, 2026, with net sales of 328.4 billion yen (+9.3% YoY) and operating profit of 69.2 billion yen (+33.3% YoY), marking a record high. The Toy & Hobby business saw net sales of 192.7 billion yen (+31.3% YoY) and segment profit of 53.9 billion yen (+89.1% YoY), driven by Gunpla, Dragon Ball, One Piece, trading cards, and capsule toys.
AmiAmi will release a 1/7 scale Yū Takasaki figure from Love Live! Nijigasaki High School Idol Club in November 2026, priced at ¥24,200. The figure comes with an AmiAmi‑exclusive mini acrylic character plate (A6) and includes twelve colored penlights to match the character’s outfit.
AmiAmi is offering the “Viper Illustration Ver. ‘Late Realization’” 1/7 scale figure from the mobile game NIKKE in both deluxe and standard editions, each bundled with an exclusive A5 acrylic character plate. The deluxe edition is priced at ¥31,900 and includes an illustration tapestry, while the standard edition costs ¥29,150; both are slated for release in June 2027.
AmiAmi will release a new non-scale figure titled “Renewia” from the “Trickal Mochi Mochi Hoppe Operation” series in June 2027, priced at ¥6,380 and sold exclusively through its online and physical stores. The PVC figure stands about 10 cm tall, comes with a mysterious pair of glasses, and requires a base to stand upright.
AmiAmi (operated by Daiko Co.) is now taking pre‑orders for MAGI ARTS’ Summer Pockets REFLECTION BLUE Shiroha 1/6 scale figure, priced at ¥25,300 (tax included). The PVC/ABS figure, about 260 mm tall with a stand and interchangeable face parts, is slated for release in October 2027. Pre‑order links are available on AmiAmi’s online and physical stores.
Good Smile began accepting pre‑orders for a Blue Archive Mika swimsuit figure on September 25, 2026. The G.S.Collection Mika (Swimsuit) is a 1/7‑scale, painted plastic figure priced at ¥21,800, slated for release in November 2027 and stands about 260 mm tall with a dedicated base. It captures Mika in a pure‑white swimsuit, spread wings and flowing hair with detailed sculpting and gradient painting.
MegaHouse has launched two Rukappu figures from the Saiki Kusuo no Psi‑nan series, ‘海藤瞬’ and ‘窪谷須亜蓮’, now available for pre‑order on AmiAmi at a retail price of ¥4,840 each. Both figures stand about 110 mm tall, are slated for release in late April 2027, and can be purchased through AmiAmi’s online shop or physical stores.
AmiAmi (DaWang Co.) has opened pre‑orders for MegaHouse’s One Piece figures of Monkey D. Luffy Gear 5 and Roronoa Zoro, priced at ¥2,970 each and slated for release in late February 2027. The collectible figures are display‑ready, remaining in their blister packs, with heights of approximately 100 mm for Luffy and 90 mm for Zoro, each coming with a base.
MegaHouse has announced a 55th‑anniversary limited‑edition figure for Lupin the Third, featuring a 1/20‑scale replica of Lupin’s car and painted figures of Lupin and Jigen. Priced at ¥16,500, pre‑orders are now open on AmiAmi with shipment slated for late March 2027, and the set includes a special anniversary acrylic base.
MegaHouse, sold through AmiAmi, is releasing a Chainsaw Man life‑size doll of Pochita priced at ¥29,150 and slated for February 2027. The 600 mm figure features poseable limbs, a pull‑able tail, and five built‑in sound effects triggered by back‑touch. It will be available only through select AmiAmi online and physical stores, with three AA batteries sold separately.
Japanese online hobby retailer AmiAmi’s in‑house brand amie has announced three 18TRIP merchandise items slated for release in January 2027: the A4‑size ‘Stella Photo sparkle’ visual sheet priced at ¥990, a Cheer card collection sold as a two‑card pack for ¥440 or a 10‑pack box for ¥4,400, and a Shuumai face pass case priced at ¥2,750. Each product features artwork of 20 characters and will be available through AmiAmi’s online shop and physical stores.
AmiAmi (operated by Daiko Co.) is now taking pre‑orders for the ‘Rukappu HUNTER×HUNTER’ figures of Kurapika and Leorio, priced at ¥4,620 each (tax included). Produced by MegaHouse, the 110 mm tall figures feature a movable neck and expressive poses, and are slated for release in late March 2027, making them suitable for desk displays.
MegaHouse’s ‘Ultimate Article: Return of Ultraman’ figure is now available for limited pre‑order through AmiAmi, priced at ¥36,080 and slated for a February 2027 release. Standing about 400 mm tall, the PVC/ABS figure features built‑in light and sound gimmicks with selectable eye LEDs, a color timer, transformation and attack sound effects, two BGM tracks, and interchangeable arms and a left glove.
AmiAmi (OONET Co., Ltd.) will take part in Wonder Festival 2026 Shanghai on October 3‑4, 2026 as “AmiAmi Hobby Camp” (booth W5‑A28). The booth will give away a limited‑edition AmiAmi custom bag on a first‑come basis and feature the mascot “Ami‑ko‑chan” in costume.
MegaHouse’s Gundam SEED FREEDOM series now offers the Kagari Yura Asuha Pilot Suit figure for pre‑order on AmiAmi, priced at ¥23,100. Standing about 250 mm tall with a dedicated base, the figure is slated for release in late February 2027. Fans can anticipate detailed sculpting based on the epilogue costume and a ring gifted by Aslan.
POP MART reported strong 2025 revenue and profit growth, with the LABUBU series contributing nearly 40% of total revenue. Despite the solid performance, the stock price has fluctuated violently due to cooling secondary market prices, stretched valuations, and concerns about the sustainability of the trend. The company is expanding overseas stores and cultivating other IPs to reduce reliance on a single hit character.
AmiAmi (operated by Daibo Co.) has opened pre‑orders for MegaHouse’s ‘Rukappu’ series BLEACH figures of Aizen Sosuke (藍染惣右介) and Ichimaru Gin (市丸ギン), priced at ¥4,730 each (tax included) and slated for release in late April 2027. The ‘Rukappu’ line features a look‑up pose, stands about 11 cm tall, and has a movable neck for added expression. Orders can be placed through AmiAmi’s online shop and physical stores.
On Sep 25 2026 Good Smile Company and Monochro unveiled the new IP “IGNISPHERE” and its first action‑RPG “DAWNGAZER”. Development is led by Takafumi Noma’s IGNISPHERE Studio, with a 2028 release slated for Nintendo Switch, PS5 and Steam. A teaser PV and an exclusive interview on Dengeki Online and Famitsu were also released.
POP MART Japan announced that a fan sign event with artist Dan for the ZSIGA IP will be held on Saturday, October 10, 2026 at the POP MART Osaka Namba store, alongside the launch of the new “Life is a Show” blind box series. Applications open from September 25 to 30 via a Google form, and a themed photo booth will run from September 25 to October 31, offering limited‑edition ZSIGA stickers to users who tag the official Instagram or X accounts in their posts.
Kaiyodo announced a 1/7 scale Hatsune Miku “Goldfish” figure, slated for release in June 2027 with a suggested retail price of ¥44,000 (tax included). Based on an original illustration by ATDan and Hanasa, the figure features 12‑color tampo‑printed eyes, pearl‑coated clear parts, and stands about 360 mm tall (including base), and will be sold through TSUTAYA, AmiAmi, Yodobashi Camera and other retailers.
Kaiyodo has announced the “Red Leaf” Revoltech Amazing Yamaguchi action figure from the NINJA GAIDEN series, recreating the playable character from NINJA GAIDEN 3: Razor’s Edge. The 155 mm tall figure includes movable parts such as the Tenryū naginata and Tenka bow, is priced at ¥12,100, and can be reserved from October 3 to November 27 2026 for a planned June 2027 release. Reservations at Kaiyodo stores or the Koei Tecmo online shop include the exclusive “closed‑eyes” face accessory.
Kaiyodo announced that the Revoltech Amazing Yamaguchi Tekkaman Evil figure will be released in July 2027 with a suggested retail price of ¥12,100 (tax included). The ABS‑crafted figure features sharp edges, Kaiyodo’s proprietary articulation, interchangeable Tech Lancer weapons—including a cross‑shaped version—red‑eye head swap, Ram Shoulder accessories, and reservation‑only shadow‑effect parts available at Kaiyodo stores.
